The Growth Potential from Social Networking the Church

Social Media Report: Spending Time, Money and Going Mobile

This Social Media Report was released recently by Nielsen.  It provides a fresh look at the growing power of social networking and its potential to bring together groups of many types. 

A key consideration in the the Church Growth Program is how to use social networking to link together church members, give the unchurched access to information and programs that could attract them to the Episcopal Church, and how to use this new disruptive technology to improve collaboration and involvement of church members not just in the Diocese of California but around the world.

I have included linked to the Nielsen study so you can read it yourselves.

Gary Hunt

http://blog.nielsen.com/nielsenwire/online_mobile/social-media-report-spending-time-money-and-going-mobile/

Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy. Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.

Highlights of Nielsen’s “State of the Media: The Social Media Report”

  • Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet
  • At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website
  • Tumblr is an emerging player in social media, nearly tripling its audience from a year ago
  • Nearly 40 percent of social media users access social media content from their mobile phone
  • Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
  • 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user
  • Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users

For a more in-depth look at the social media landscape and audience, view the complete State of the Media: The Social Media Report.

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